DMV PROMISE

This is my "Kitchen Table Closer." 

I'm talking about moving from a state that "nickels and dimes" its citizens to a state that actually functions like a well-managed estate.

When a family sits down to look at their bills and realizes they don't have to set aside $120–$300+ for tags, or $60+ for a driver’s license renewal, I've increased your middle-class disposal income. 

That's my agenda. Win-Win.

(And I'm just getting started.)

The beauty of my Wagon Train Lottery initiative (which I am just now finalizing, and will post soon) is that it generates "Clean Revenue"—voluntary money spent on entertainment—rather than "Coerced Revenue" (taxes and fees).

Here's my "Zero-Fee DMV" initiative:

1. The Math of the Trade-Off

The Oregon DMV brings in significant revenue, but it also has massive administrative overhead: Facilities, utilities, salaries, benefits, pensions, processing payments, printing, acquisition, postal expenses mailing millions of decals/stickers, and policing expired tags costs millions.

• The Proposition: We use a dedicated "Registration Dividend" from the $5B+ Wagon Train growth to replace the DMV's fee-based operating budget.

• The Logic: The Oregon Lottery is a proven "PROOF OF CONCEPT" cas cow, generarung $1B in ... wait for it ...annual PROFITS (!!!)  This the little engine that did!  My paradigm shift is now powerful enough to carry the load. It's not rocket science. 

DO NOT ELECT POLITICIANS.

HIRE INSTEAD, BUSINESS-MINDED SOULS WHO HAVE YOUR BEST INTERESTS AT HEART. 

(THAT'S AN ORDER!)   "-)

2. The "Safety Over Revenue" Logic

Right now, police officers spend a huge amount of time pulling people over for expired tags.

• "Under my Administration, we don't want our Troopers and Sheriffs acting as collection agents for Salem. 

By eliminating registration fees, we ensure every car is legally on the road, allowing our officers to focus on DUI, speed, and real crime instead of expired stickers."

3. The Resident-First Advantage

This is where the rubber hits the road:

• The Policy: Zero-fee registration is only for Personal Vehicles registered to Oregon residents (No-fee for the first 2 vehicles).

• The Distinction: Out-of-state travelers, heavy commercial trucking, and new residents still pay a "transition fee," but Oregon Residents get the "Life-Long Pioneer" benefit.

ZERO-FEE REGISTRATION: > We are ending the "Tag Tax." Your car should be your freedom, not a debt to the state. We will leverage the Wagon Train Dividend I've created to eliminate registration and driver’s license fees for Oregon families.

I am putting $200+ back into your kitchen-table budgets freeing our police to focus on public safety instead of paperwork.

The opposition will say: "How do we pay for the roads if we cut gas taxes or registration fees?"

Governor Laible: "We aren't cutting road funding; we are changing the source. Instead of taking it from a struggling family's grocery money, we are taking it from the record-breaking profits from our supply wagon. It’s Resource Engineering, not a shell game, I'm not governingbehind a curtain."

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I'M PROMISING A BETTER MANAGED BUSINESS MODEL FOR OUR STATE!

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Let's [Govern-OR] Together. 

● STEVE WILLIAM LAIBLE,  MBA 

● STEVE WILLIAM LAIBLE, MBA

● STEVE WILLIAM LAIBLE, MBA

DARK HORSE CANDIDATE GOVERNOR 

OREGON NATIVE SON (ASHLAND)

RETIRED MUSTANG (CAPTAIN/USAF)

OREGON TRAIL PIONEER DESCENDANT 

• The DMV "Tax": We don’t just pay with money; we pay with our time. Long lines, confusing forms, and "one-size-fits-all" designs, and random alphanumeric  numbering of standard plates.

• The Revenue Rut: When the state needs money, it raises a tax. It’s a lack of imagination that treats citizens like ATMs.

• The Visual Void: Our current plates are fine, but do they represent your Oregon? The Britt Festival? The Round-Up? The Coast? Wild Mustangs, Pets, Rescue Shelters, Teams, Schools, Hobbies, Vocations, Wildlife... 

• 2: The Vision – Let’s [Govern-OR] Together

• The Simple Truth: Oregon is a world-class brand: Crater Lake, Beaches, Tiimber, Evergreens, Salmon, Trout, Crabbing, Clamming, Fishing Golf, Hunting, Festivals, Teams, etc. It’s time we ran it like one.

• The Philosophy: Government should provide the platform, and the People should provide the purpose.

• The Goal: 50+ new plate designs in the first year, driven by community passion and artistic talent.

• Zero Lines: If you can buy a pair of boots online in 30 seconds, you should be able to register your car in 30 seconds.

• The Digital Gallery: A clean, user-friendly interface where you browse plates like a catalog.

• On-Demand Delivery: Select your design, customize your text, and have your plates arrive at your door. No more standing in line.

• Voluntary vs. Mandatory: We trade "forced taxes" for "voluntary value."

• The Income Stream: * Market Size: 5 Million registered vehicles/ motorcycles.

• The Upsell: Specialty plates create a premium non-appropriated revenue stream that goes directly into state infrastructure, parks, rivers, streams, wildlife, rural communities, organizations, first responders, police, fire, ambulances, mental health, Boys & Girls Clubs, CASA, etc., —without a single tax hike.

• Economic Impact: Local artists and organizations (like the Britt Festival) get a platform and a share of the spotlight, driving tourism and local pride.

• The Contest: You design it. You vote on it. You drive it.

• Localized Pride: Whether you’re in Pendleton, Medford, or Astoria, your cars, trucks, motorcycle reflects your community.

• The Result: A state that feels connected because the people actually had a hand in building its identity while funding it through "choice" and preference.

• Simple Branding: This is just one example: Let's [Govern-OR] Together.

• The Call to Action: "Stop waiting in line. Start taking ownership. Let's make Oregon the most innovative 'business' in the country."

Steve William Laible, MBA

Governor

FOR IMMEDIATE RELEASE

SUBJECT: Let’s [Govern-OR] Together – The Oregon Identity Initiative

SALEM, OR — Today, the Office of the Governor-Elect Steve William Laible, MBA, announces a revolutionary shift in how Oregon handles its most invisible brand: the license plate.

Moving away from bureaucracy of the past, Oregon is launching a community-driven, revenue-positive initiative that gives the power of design back to the people.

The 500-Commitment Rule:

Under this new business model, any Oregon organization—from the Britt Festival in Jacksonville to the Pendleton Round-Up—can submit a custom design. Once 500 Oregonians pre-order that specific design, the magical elves roll up their sleeves & grab their tiny hammers, forging your custom, collectible, embossed plates.

"We are moving past the era of boring, flat plates and mandatory taxes," says Laible. "Oregon is a business, and our citizens are the shareholders. If you want a plate that represents your passion, we will press it for you. No more lines. No more bureaucracy. Just Oregon pride, embossed in aluminum."

Key Features of the Initiative:

• 100% Online: Order from your smartphone, laptop, delivered to your door.

• Traditional Quality: Every specialty plate will be embossed (raised-lettering), returning to the high-standard craftsmanship Oregonians expect.

• Voluntary Revenue: Creating millions in state income through jobs & choice, not tax hikes. Money that benefits our communities your causes: 100%!

"I trust your taste, I value your time, and I won't waste your money."

Let’s [Govern-OR] Together.

SWL

• Decentralized Design: The state doesn't tell the people what Oregon looks like; the people tell the state.

• Ownership: When a citizen designs or chooses a specific plate, they are "invested" in the state's success.

• The Signature: Every plate rollout is capped with: “Designed by Oregonians. WE [Govern-OR] Together.”

• The Premium Vanity Tier: Specialty plates carry an additional registration fee (e.g., $100).

• Volume Strategy: * 4M Vehicles + 1M Motorcycles = 5M potential canvases.

• If only 20% of owners opt for a specialty plate, that's 1 million premium registrations.

• The Math: Even at a modest $30 premium, that’s $30,000,000 in new, voluntary revenue for the state.

• The "Vanity" Upsell: Every one of these 50+ designs can be paired with custom "Vanity" lettering, further increasing the per-vehicle yield.

To keep the momentum and engagement high, we don’t drop them all at once. We create a "Drop Calendar":

Phase 1: Regional Icons (e.g., Multnomah Falls, Crater Lake, The Steens).

Phase 2: Cultural Pillars (e.g., The Britt Festival, Oregon Shakespeare, Pendleton Round-Up).

Phase 3: Community Submissions (Open call for local artists, schools, and non-profits).

• Eligibility: Must be an Oregon resident {or} a registered Oregon non-profit/organization.

• The Prize: Not just a "win," but the artist’s name/org credited on the DMV website and a "Founder's Edition" of the plate for their own vehicle.

• Submission Fee: A nominal "Processing Fee" (e.g., $100) for submissions to ensure serious entries and cover administrative costs from day one.

SWL

To keep the entries somewhat organized, I suggest themes that cover the whole state with the local 500+ minimum pre-order special interest exceptions:

Category Potential InspirationThe Arts & Culture The Britt Festival, Pendleton Round-Up, or the Shakespeare Festival.

Natural Wonders Crater Lake, Smith Rock, or the Painted Hills.

State HeritagebThe Oregon Trail, covered bridges, or the logging/fishing industry.

The Hidden Gems Wallowa Mountains or the Alvord Desert.

Wild Mustangs

University Teams

Fishing Hunting Golfing

Rafting Hiking Rivers Streams

Skiing Camping Bicycling 

Bowling Rodeos Line Dancing ...

"I have my ideas for Oregon, but I want to see yours. Design the next series of state plates." 

Let's [Govern-OR] Together."

SWL

TO: Office of the State Treasurer

FROM: Office of the Governor

SUBJECT: Transition to Voluntary Annual Sponsorship Revenue Model

DATE: March 16, 2026

The Oregon Legacy Initiative represents a fundamental shift in DMV revenue collection. By eliminating mandatory biennial registration fees for a "Standard" plate ($0.00) and introducing a high-value, $100.00 Annual Legacy Sponsorship, the state will move from a "tax-burden" perception to a "voluntary community investment" model. This stabilized, recurring revenue stream is dedicated to non-appropriated funds, ensuring direct impact for state-critical "pigeonhole" organizations.

Oregon currently manages ~4 million light-duty vehicles. Under current statutes, annualized fixed revenue per vehicle sits at approximately $63.00. 

By giving Oregon residents the power of the purse, I'm betting on them. 

Net Gain: Increase revenue streams per vehicle for every citizen who opts into the Legacy Series, with 100% of net proceeds being "gifted" back to our communities. Win-Win.

Based on historical adoption of "vanity" plates and the added incentive of $0 standard registration, I'm projecting the following "Pride-Based" revenue:

• Target (35% Adoption): $140 Million in dedicated funding going directly to our communities.

• High Performance (60% Adoption): $240 Million in dedicated funding going directly to our communities.

To ensure public trust, revenue is funneled directly to specific silos via the "Sponsorship" selection:

• The Service Ribbon (Unified Plate): Distributed 33/33/33 to Police, Fire, and Rural EMS. (THIN BLUE, RED & GOLD LINES)

• The Harvest Series: 100% to Fish Hatcheries and Wildlife Management.

• The Heritage Series (Schooner): 100% to State and Local Historical Societies.

• The Compassion Series (Mustang/Shelter): 100% to Wild Mustang management and Animal Shelters.

• Coastal, Rivers Streams Parks, Waterfall Series... 100%

• TBD

To justify the $100 annual premium, the Legacy Series will return to Traditional Embossed (Raised) Plates. This provides a tactile sense of quality and "badge of honor" status that digital flat-printing lacks.

Let's [Govern-OR] Together. 

Steve William Laible, MBA 

Governor

To: State Graphics Division

Subject: Technical Specs for "Legacy Series" Production

1. Unified Service Ribbon: Horizontal thin lines (Blue/Red/Gold) stacked in that order, on a bright white field. Final Directive: Use embossed (raised) borders to provide depth.

2. Legacy Graphics: All imagery (Mustang, Schooner, Coastal) must be integrated into the white field with high-contrast, professional-grade rendering.

3. Pricing Structure: $100 Annual Sponsorship for vehicles; $50 for motorcycles.

Currently, Oregon has roughly 3.8 million registered light-duty passenger vehicles. Right now, most people pay about $126 every two years (which averages to $63/year) 

My plan offers a $0 Standard Registration while pivoting to a $100 Annual Legacy Sponsorship actually increases the revenue per vehicle by 58% for every person who opts in.

This assumes a phased-in adoption cycle as Oregonians embrace my initiative. 

Even with a conservative start, the "non-appropriated" nature of these funds means the money goes directly to the "pigeonhole" organizations in our communities that are oftentimes overlooked in state budgets. No longer. I am bypassing the general fund. 

My initiative serves as a permanent legacy fundraiser. (🎤  drop)

Adoption TierTotal Annual Revenue Impact on Dedicated Funds 

Pioneer Phase (10% opt-in) $38 Million Initial surge for first responder gear & rural clinics.

Growth Phase (25% opt-in) $95 Million Full funding for hatcheries, shelters, & mustang herds.

The New Standard (50% opt-in) $190 Million Massive endowment for heritage & coastal lighthouses.

"Flat" vs. "Raised" debate. I'm describing the difference between a modern digitally printed plate (flat) and a traditional embossed plate (ridges/depth).

• The Modern Flat Problem: Most new plates (which I despise) are flat because it’s cheaper for the state to print them on a flat sheet.

• The "Governor’s GOLD Standard": For the Legacy Series, I am mandating a return to embossed (raised) lettering and borders. It adds a tactile "depth" and quality that justifies the $100 price tag. It feels like a real "metal badge" of pride/honor rather than a sticker.

Let's [Govern-OR] Together. 

Steve William Laible, MBA 

Governor

Based on my vision of $100 annual sponsorships, here is the updated executive summary for my press release. By converting even a fraction of Oregon’s 4 million vehicles to this model, we move from a mandatory tax to a voluntary investment.

• 25% Adoption: ~$100 Million/Year
• 50% Adoption: ~$200 Million/Year

This revenue is dedicated funding. It doesn't disappear into a general fund; it stays with the hatcheries, the shelters, and the first responders.

SWL

To: State Graphics & Licensing Division

From: The Oregon Legacy Initiative

Please produce the final digital proofs for the following flagship designs. These are to be clean, high-visibility, and high-quality "Service" plates.

1. The Unified Service Ribbon Plate
   
   • Background: 100% Glossy Reflective White.
   • Design: Three thin (1/8") horizontal stripes centered on the plate.
   • Colors: Royal Blue (top), Fire Engine Red (middle), Gold (bottom).
   • Note: No text, no silhouettes, no logos.

1. The Pioneer Schooner Plate
   
   • Background: Glossy Reflective White.
   • Center Graphic: Detailed vector of a Pioneer Covered Wagon.
   • Typography: "OREGON LEGACY" (top), "PIONEER SPONSOR" (bottom) in a classic serif font.

SWL

📰 The Public Announcement
Title: Oregon’s New Standard: The Legacy Initiative

Today, we are handing the proverbial keys back to the people. Standard vehicle registration is now "just" $0.00.

For those who want to lead, we are introducing the Legacy Series. For $100 a year, you choose where your money goes. Support our First Responders with the new "Service Ribbon" plate, protect our Wild Mustangs, or preserve our history with the Pioneer Schooner.

It’s your ride, your choice, and your legacy.

Let's [Govern-OR Together.

Steve William Laible, MBA 

Governor 

Let’s look at the numbers. They are significant because I am going set many a hair on fire. Change is often met with resistance. I'm not just changing a fee; I am changing the psychology of the payment viewed "tax" and empowering citizens. 

CHOICE ALWAYS WINS THE DAY!

Oregon currently has roughly 4 million registered passenger vehicles. Under the old system, the state collects roughly $250 million annually in registration fees (averaging about $63/year per car).

By moving to my Annual Legacy Model, I can project revenue based on how many people choose "Alignment" over the "Free" option:

Adoption Rate 

Annual Revenue

Impact Level

25% (The Loyalists)

$100 Million

Fully funds Fish/Wildlife & State Parks.

50% (The Majority)

$200 Million Funds all First Responder equipment upgrades.

75% (The Fans)

$300 Million Massive surplus for rural infrastructure & bridges, roads, education, or ...

The math is simple: If only half of Oregonians choose to support a cause they love for $100 a year, we can generate $200 million for our community shortfalls. 

That is nearly double the current annual take-home from those same vehicles—and instead of politicians kissing babies, babies will be kissing me.

SWL

Unscrupulous Community Leaders will not enrich themselves with salary increases, perks, bennies or challenge coins. 

The Revenue Powerhouse Engine I am creating/enacting is a sustainable, timely, effective & efficient source of non-appropriated funds in which to improve Quality of Life needs of your cities, communities,  and downtowns of our hometowns.

Water Treatment Plants 

Parks

Streams

What have you.

Not to pad or line your pockets as City officials tried to do in Grants Pass. You do NOT deserve $250,000+ salary package. Period. Full stop. 

In addition to a special task force, Inspector General, Forensic Accounting, etc., I am empowering citizens as watchdogs. 

Online disbursements and projects (ongoing & completed) will be on full display via the State's website. 

It's shameful this even has to be addressed. 

I have ZERO TOLERANCE when breaking public trust. Prosecutions will be swift & just. 

LEAVENWORTH PENITENTIARY

WILL SEEM LIKE A BOY'S CAMP.

THE CASH COW I AM GIVING YOU IS TO BE NURTURED, NOT SLAUGHTERED. 

DO NOT EMBEZZLE.

ARE WE CLEAR!?

STEVE WILLIAM LAIBLE,  MBA 

GOVERNOR